Zerotwonine

029’s Commander-in-Chief headed down to Abu Dhabi aboard Etihad Airways for the 2010 Formula Grand Prix held at the Yas Marina circuit. With a group of Formula 1 fanatics in tow, 029 organised an action-pack week where the action was not only centred on the racing circuit.

The group stayed at the superbly chic Shangri-La Hotel Qaryat Al Beri, situated on a stretch of private beach with sublime views of Sheikh Zayed Mosque.

The following day, it was time to put the race cars to shame at Ferrari World. Oh yes, the Formula Rossa rollercoaster ladies and gentlemen takes the term “thrill ride” to a cataclysmic level. Imagine sitting in what looks like a race car (wearing protective eye glasses, no less!) knowing full well that your body will be catapulted to a speed of 240 kph (150 mph) all in the matter of 4.9 seconds. Your cheeks are flapping in the desert wind, you try to scream but the G-force won’t allow it, you reach the top of the first ascent convinced you’re going to be launched into oblivion only to drop 52 metres (160 feet) back towards Earth to continue on with the ride. And that’s just the first few seconds.

You disembark from Formula Rossa, body shaking, happy to be alive and race back in line to experience the unparalleled adrenalin rush all over again.

The next day it was a bit more low key, but there was some rugged adventure to be had by all. The Hatta Rock Pools nestled in the Hajar Mountains near Dubai is a series of miniature canyons peppered with rock pools and waterfalls. Besides the mountain scenery, they provided much needed cooling off from the scorching Emirati sun. After cooling off in the Hatta Pools, it was time to hop on some 4×4 and hit the “Big Red,” a massive 300ft sand dune which is named for its reddish tinted sand (it comes from its high iron oxide levels if you’re wondering). They bashed some dunes, met some camels and had a traditional Bedouin style BBQ under the stars.

The day had arrived; it was time to see who would win at the Yas Marina circuit. The group got into their chauffeured Audi A8s and headed to the Renault Team’s Paddock Club.

Renault driver Robert Kubica stopped by for an interview and autograph signing and the group was also treated to a pit lane walkabout to get an up-close view of the drivers’ domains.

From their privileged viewing point, the group was afforded a front seat to the ultimate in nationalistic pride – seeing fellow German Sebastian Vettel cross the finish first for Red Bull.

After the daytime excitement, it was on to the evening entertainment. The Amber Lounge provided one brilliant end of the season F1 party and the ideal location to celebrate Vettel’s win.

It’s not just a concert. It’s not just an awards show. It’s a killer combination of both, overflowing with celebrity sightings and infused with unpredictability.

It’s the MTV’s European Music Awards.

029 sent René and Marja from their quaint Dutch town to the electric streets of Madrid, a city which has seen its fair share of celebrations and fanfare this year. (Remember the World Cup?)

This dynamic duo got to experience the EMAs live with all of its pulsating energy and uncensored acceptance speeches. Shakira’s hips defying nature to the sounds of Loco? Yes! Eva adorned in Serrano-chic? Naturally. Bon Jovi, as the glorified Global Icons? Without a doubt!

The EMAs were rife with explosive musical performances (both in song and special effects) in the Caja Magica. For those who did not make it inside the venue, the Calle de Alcalá also served as a performance venue for the likes of Katy Perry and 30 Seconds to Mars.

And the memories did not stop when the TV cameras stopped rolling. As they say, after the show was the after party, and you know 029 made sure that René and Marja were right there in the middle of it all.

The picture-perfect package of a weekend was complete with celebrity-friendly accommodation at the opulent Westin Palace hotel. Marja and René were welcomed into the hotel while the paparazzi and fans had to sit outside and wait in hopes of catching a glimpse of a star.

They had more fun than Eva Longoria had wardrobe changes. But don’t take our word for it; keep reading to see what they had to say.

We all know there is nothing like being in the right place at the right time. Better yet, there’s nothing like having 029 as a friend and travel planner.

Hi Isabelle,
 
It was fantastic! The EMAs were so very very great! And everything was taken care of so well. We felt like real VIP’s! So, thank you very much!
 
When we arrived Sunday in the afternoon in Madrid a cab was waiting for us. He took us to the Westin Palace. Lots of fans were standing outside the hotel because many famous people were staying also in the Westin Palace. It was so luxurious!  We saw a lot of the Jackass guys walking around in the hotel.

We saw Jon Bon Jovi, Rihanna, Miley Cyrus, Kings of Leon and more. The vibe in the Caja Magica was so great. Really fantastic! 

When the show was over, we were escorted to the AfterShow. We really didn’t have to think or worry about anything. We could just enjoy ourselves.

The AfterShow was great to. (Champagne tasted good). We left at 2am and when we arrived at the hotel there were still fans standing outside.

The next day we went into Madrid to do some sightseeing and then it was off to the airport. We finally arrived home 11pm.  We were very tired, but it was an experience we will never forget!
 
We again, thank you very much. Everything was perfectly taken care of. We really didn’t have to worry about anything. I’m sending some pics too.
 
Thanks again.

All the best.
René and Marja 

Your friends at 029 love a good party. And you know when 029 is involved, the party is not just good, it is legendary.

Such a legendary time was had by all when 029 jetted off to Miami in March for the launch of Escada’s newest fragrance Marine Groove. Although everyone at 029 loves a glam night out on the town, we left the partying in Miami to our very capable, utterly fun-loving and über-stylish colleagues Isabelle and Christian. It’s tough working at 029 sometimes.

The party started on Saturday night at one of South Beach’s hottest nightclubs, LIV. Trust us, you haven’t really “liv-ed” the life of a true partier until you’ve partied at LIV.

The club was packed, the music was pumping and the sex-appeal was on overdrive. Multi-platinum recording artist Mya was the guest of honour for the evening. Miami’s VIPs were in attendance, in addition to members of the media, models, our friends from Nolcha & United Creators and of course 029.

The action did not stop when the sun came up on Sunday. What better way to relax after a long night out than aboard a chartered yacht sailing around Miami? 029 and accompanying entourage boarded the Venetian Lady on Sunday morning (for those individuals who did not miss the boat thanks to Daylight Savings Time in the good ole’ US of A).

Mya also showed up for some relaxation, photo-ops, autograph signing and interviews. 029’s Isa even donned an Escada girl outfit when one of the models called in sick last minute. We are ever so proud of our model-worthy colleague, rocking the Escada tee. Not to be outdone, Christian showed that he prefers a whole lot of woman as he cuddled up to his supersize dream girl.

But don’t just take our word for it, check out the videos below:

Courtesy of Lmh Mag

This one is from StiloMag.com

Mya and Escada

For those of you who are just completely overwhelmed with how cool 029 parties are, we will be holding a Escada Marine Groove fragrance, the sequel, on the party-haven island of Ibiza with DJ Fedde Le Grand.

Check out the trailer below and be sure to stay tuned.

The Cannes Film Festival - the event to see and be seen at on the Côte d’Azur – and of course 029 was in attendance.  Although the parties were a bit more tame and less plentiful this year, due to the global economic downturn, the celebrities did not disappoint as they descended on the Croisette.

029, serving as an in-kind sponsor of the Maybach Foundation, and also as the official concierge of this philanthropic organisation was there for all the action at Celebrity Entertainment Night, hosted by the Maybach Foundation in cooperation with Sunflower Children. Here are some of 029’s impressions from the evening.

For those of you who received our Insider News yesterday, you will have noticed that 029 is offering a spectacular benefit to our members - the ability to join Seven Swans, the über-cool members only club in Frankfurt.

We have high quality standards here at 029, and you know what, the Seven Swans multifunctional clubhouse leaps over our quality hurdle. We were particularly enamoured with the fingerprint access bit - very James Bond/Bourne Identity-like (insert your favourite spy film title). Let’s be honest, isn’t there a little secret agent in all of us? We thought so.

So, you want to know more about the Seven Swans membership? Our influential Member Relations team will give you the inside scoop on how to get the inside access at Seven Swans.

Your mission, should you accept it, is to get in touch with us! Black suit and sunglasses not required for entry, but also not frowned upon either. Debonair is never a bad thing.

Wait. You didn’t receive our Insider News yesterday? We would love to fix that…because we’re proud of our informative newsletters, which I might add, also have a tendency to be creatively written, as they detail our  member benefits and worldwide experiences. People like being in the loop and love being the first to know about something fresh and new.

We are the membership only club for discerning travellers and thrill seekers. Our members are not common, average, or ordinary, they are extraordinary. And part of the draw of 029 is that it is a network of like-minded individuals, and although it is global and rapidly expanding, 029 does not seek to be all encompassing. As we aim to keep the exclusivity aspect, we count on our already trusted and valued members to help expand 029 by inviting their trusted and valued friends. Don’t worry, if you truly are an international jet-setter, experience seeker, or wanderlust-professional you will come across a like-minded individual who is already a 029 member to invite you into the selective world of 029.

029’s very own, Christian Schwägerl had the difficult and challenging task of visiting the Seychelles. One of the many benefits of scouting the globe for all things luxurious – the opportunity to become better acquainted with the gorgeous islands that make up the Seychelles. 029 invited along one of our Brand Ambassadors, Nikolaus Nicolaus for the experience.

Christian and Nikolaus had the pleasure of staying at the Banyan Tree Seychelles. Located in Intendance Bay on the island of Mahé, this stunning hotel offers 60 exquisite pool villas that effortlessly combine contemporary and colonial décor. Highly recommended by our two travellers, the Banyan Tree is blessed with breathtaking surroundings, impeccably landscaped grounds, gorgeous and well-appointed villas and personnel committed to the highest level of service,  ensuring that all guests feel as though they have found heaven on earth.

Christian and Nikolaus flew with  ZIL AIR (a new heli-service on the Seychelles with brand new Eurocopters) over to Zil Pasyon (Island of Passion) to have a look at a real estate development project taking place on the island. So for those of you who have a few million dollars sitting idly underneath your mattress, 21 luxurious & private villas on Zil Pasyon are on sale for those who are looking to expand their real-estate portfolio with a truly unique acquisition. Completely private, utterly stylish, uninterrupted views – your own piece of paradise for sale. The first houses are currently being built and are expected to be completed by the second quarter of 2010. Whoever said money couldn’t buy happiness was and is obviously mistaken.

Interested in visiting the Seychelles? Want to know what you can/should see & do? Where to rest your head? Charter a yacht? Dive under the sea? Just give us a shout, we’ll help you out.

Check out some of Christian’s pictures here

The 2009 Ibiza party season is quickly approaching which means that any high class clubber can’t afford to stay home and miss 029’s exclusive offer. Brought to you by true Ibiza specialists, this Ibiza tour will outdo any other, packing in maximum clubbing action including VIP access with the official 029 meets JetClub Party @ Nassau Beach Club, the Cocoon@Ibiza Opening Party 2009 at Amnesia with Sven Väth, Chris Tietjen, Ricardo Villalobos and Cassy.

And when you want a change of scenery, don’t worry, we’ve got you covered. Feel the wind in your hair aboard our über-cool sailboat cruising on the azure-coloured Mediterranean waters, find the nearest beach chair to work on your tan lines or refresh yourself with your favourite exotic cocktail (colour-coordinated, of course).  Begin your summer in total 029-style.

72 hours of non-stop action in Ibiza…get the run down on the full programme here

029 AND THE CITY started its event series in Frankfurt together with the Jet-Club and wonderful guests. Thanks to all of you who visited our kickoff event!  We had a sumptuous dinner and rocked the house until the early hours together with Aural Float and the Jet-Club’s DJs.  As 029’s first event was so successful, you can be sure that more 029 AND THE CITY parties are in the pipeline.  Coming soon to a city near you!

Check out our video compilation detailing the evening!